Mobile Video Use

Comscore, in its recent press release has stated that 6.5 million American users watched videos on their mobiles. On-demand video was the most popular amongst these users, accounting for nearly 3.6 million users. These videos consists of, in decreasing order of popularity - Amateur videos like You Tube, Music videos and Comedy videos.

Amongst programmed mobile broadcast, music videos were a top choice for the users, with full length movies coming a close second.

Mobile VAS:Turning off Caller Tunes

Have you ever called someone (lets say for purely business purpose) and it turns out that they have an annoying Caller Tune? Maybe its a song in a language you dont understand. Maybe its a song that features an actor that you detest. May its a song you find disgusting. And it gets worse when the person doesnt pick up in the first few rings and you have to listen to the full song?

Shouldnt you, as the call initiator, have the right to turn off the cacophony and listen to a plain and simple 20th century "Trrrring-Trring........" instead?

Is there a chance that somebody making the VAS stuff is listening?

Evolution of the mobile

A must-see video.

The Mobile Platform

Yesterday I caught Aamir Khan (the Bollywood star) on TV, exhorting young film makers to produce movies of short length where the mobile will be the delivery/viewing platform! We have heard our CTO, IT evangelists rave and rant, but coming from AK, it seemed that its time we drastically altered our perception of software apps and architecture while constantly trying to improve their versatility.