LifeStraw is the winner of this years World Changing Ideas Awards held by Saatchi and Saatchi. This award has been celebrating the ultimate in Innovation over the years. And this year it has honoured Simplicity in Innovation.
LifeStraw is a water filter built into a straw. It is mainly targetted for use in developing nations where an estimated 1 billion people lack access to safe drinking water. It is highly portable, just 25 cm, (less than 10 inches) long – reducing the need to travel long distances to central water wells. It requires no power or spare parts and can filter up to 700 litres of water - around one year’s supply. It turns even the dirtiest water into safe drinking water.
Imagine its utility when there is an emergency health situation post floods, quakes and other natural disasters!
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